Fractional People & Culture Leadership | Rayma Ferrer Consulting

Fractional People & Culture Leadership for Hospitality & Service-Driven Organizations

Rayma Ferrer Consulting is a boutique People & Culture advisory partnering with owners, CEOs, and senior leaders to provide fractional and interim executive leadership – bringing clarity, stability, and strategic direction during moments of growth, transition, and complexity.

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Worked with industry leaders

What We Do

Senior-Level People & Culture Leadership, without the full-time overhead

When organizations grow, evolve, or face complexity, people decisions can’t be reactive or fragmented. Rayma Ferrer Consulting provides senior-level People & Culture leadership on a fractional or project basis—focused on alignment, structure, and long-term performance.

Fractional / Interim Chief People Officer

Senior people leadership when the organization needs steadiness, not experimentation.

Step-in leadership during growth, transition, or leadership gaps

Clear people systems that support scale and accountability

Trusted partner to executives navigating complex decisions

Built to stabilize, align, and prepare for what’s next

SVP People & Culture (Contract-Based)

Embedded executive leadership to design and execute people strategy.

Owns people strategy across periods of change or transformation

Aligns culture, operations, and leadership expectations

Translates vision into systems teams can actually run

Designed for impact without long-term overhead

Hospitality & Multi-Property People Strategy

People systems built for hospitality environments that can’t afford inconsistency.

Scalable people frameworks across properties and brands

Culture activation that shows up on the floor—not just on paper

Standards that hold under pressure, turnover, and growth

Designed for luxury, lifestyle, and complex operations

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For Who and How

Designed for Decision-Makers

We work directly with owners, CEOs, boards, and senior leadership teams in hospitality and service-driven organizations who need experienced People & Culture leadership—without bureaucracy, noise, or performative HR.

Luxury Hospitality

Multi-Property Organizations

Founder-Led & PE-Backed Companies

Strategic, Not Transactional

Focused on decisions, direction, and outcomes – not HR activity.

Embedded, Not Entangled

Integrated enough to lead. Independent enough to stay objective.

Calm Under Complexity

Stability and clarity when organizations face change or pressure.

Built for Hospitality

Designed specifically for service-driven, people-intensive environments.

Our Position

A Leadership Partner, Not an HR Vendor

Rayma Ferrer Consulting works selectively with organizations seeking fractional or project-based People & Culture leadership to support sustainable growth – without adding permanent overhead or unnecessary complexity.

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